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MG314

Marketing Management

Business, School of College of Professional Schools

Subject Code

MG

Number

314

Title

Marketing Management

Description

This course immerses the student in the strategies and processes of marketing management - market analysis, segmentation, targeting and positioning, and the implementation and evaluation of marketing plans. When the student has completed this course they will understand how a marketing plan is developed and have the skills necessary to identify, analyze and solve marketing problems. Cannot earn credit in MG 314 and MNGT 314. Prerequisite: EC 202. Sophomore status or higher.

3

Department or School

Business, School of

College

College of Professional Schools

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