MG441
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Integrated Marketing Communications
Business, School of
College of Professional Schools
Subject Code
MG
Number
441
Title
Integrated Marketing Commun.
Description
This course will provide students with the necessary knowledge and skills to develop appropriate communication strategies consistent with strategic marketing principles. The role of communications in the client organization's marketing plan is emphasized. The concept of Integrated Marketing Communication (IMC) for coordinating the individual communication elements of advertising, direct marketing and public relations to achieve specific marketing objectives is stressed. Prerequisite MG 227. Offered: Spring.
Course Typically Offered
-
3
Maximum Variable Credits
-
Repeatable
-
Number of Course Repeats When Repeatable
-
Max Credits Repeatable
-
Department or School
College
College of Professional Schools