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Marketing Minor

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Business, School of Undergraduate Undergraduate Minor

Program Delivery

Residential Program

Degree Designation

Undergraduate Minor

Program Level

Undergraduate

Program Type

Minor

College

College of Professional Schools

School/Department(s)

Program Description

The Marketing minor prepares students for careers in the fields of brand management, marketing analytics, digital /social media marketing, customer experience management and new product marketing. 

Students successfully completing this minor will be qualified to interpret and understand strategic marketing plans, articulate the financial and market impacts associated with implementing those plans, and apply and utilize statistical decision-making theory to market data. Students will use marketing simulations, case studies, and real-world projects to create a challenging experiential learning environment using contemporary marketing concepts from the top marketing thought-leaders of today.

Goals

  • Understand the marketing process and its role in the profitable growth of a firm.

  • Learn how to develop and translate marketing plans into executable marketing actions.

  • Develop critical thinking skills for solving marketing problems in an international business situations.

Additional Program Information

Minor is eligible for residential programs.

Admission Criteria

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